2013 Edition

Strategica. On Strategies in a Challenging World

Bucharest, June 27-28, 2013


Strategica 2013- On strategies in a challenging world was centered around the most recent trends in the macro-environment, with an impact on business strategies, communication and public relations. Over 30 academic papers were presented in the 3 panel discussions: Economics, Business and Strategic Communication & Public Relations.

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– More than 70 participants from 12 countries joined STRATEGICA scientific community by settling new collaboration networks and intellectual exchange on common research interests.

– Over 30 academic papers were presented and researchers and scholars had the opportunity to debate, share their research and knowledge during panel presentations.

– Selected papers were included in the Management Dynamics of the Knowledge Economy, the academic journal of the College of Management from NUPSPA, indexed in 5 academic databases (DOAJ, NewJour, ProQuest, RePEc and Ulrich’s).

Selected papers: Brătianu, C., Zbuchea, A., Pînzaru, F., Dinu, M., and Oprea, D. (eds.) 2014. Strategica. On Strategies in a Challenging World. Bucharest: comunicare.ro (ISBN 978-973-711-498-3).

Strategica 2013 Agenda