STRATEGICA 2016 – Opportunities and risks in the contemporary business environment

Editors

Constantin BRĂTIANU
Alexandra ZBUCHEA
Florina PÎNZARU
Ramona-Diana LEON
Elena-Mădălina VĂTĂMĂNESCU

Accounting changes and transfer price tax compliance: a riskier environment in Portugal?Download

António Martins
Pages 17-29

Neo protectionist activities in international trade Download

Tamta Mikaberidze
Pages 30-41

ICT sectoral specialization and concentration in V4+ countries on regional level (NUTS2)Download

Kamila Turečková
Pages 42-53

The European neighborhood policy as a key framework for stability and economic cooperation Download

Redouane Mouhoub
Abdelmalek Debbihi
Pages 54-64

The benefits and the drawbacks of the EU – Algeria association agreement Download

Abdelmalek Debbihi
Redouane Mouhoub
Pages 65-73

Analytical consideration of non-tariff barriers related to Georgian export to the EU market Download

Marine Tavartkiladze
Pages 74-83

Statistical indicators which can be relevant for the study of business fluctuations: a few examples based on the Romanian economy Download

Alexandru Pătruți
Matei Apăvăloaei
Pages 84-95

Globalization in the tourism industry and its impact on travel destinations. Case study of undeveloped beaches on the Romanian Black Sea coast Download

Silvia Patricia Dodu
Ioana Cristiana Patrichi
Daniela Firoiu
Pages 96-109

The application of cluster analysis in measurement of human development Download

Ingrid Majerova
Jan Nevima
Pages 110-121

Employment prospects for manufacturing and service enterprises in the European Union Download

Inese Mavlutova
Grigory Olevsky
Kristaps Lesinskis
Pages 122-134

Employment opportunities in the context of the Georgia – EU association agreement/ DCFTAS. Gender overview Download

Nugzar Todua
Charita Jashi
Tamar Jangulashvili
Pages 135-144

Managing the market risk in banks Download

Laurenţiu-Mihai Treapăt
Lucian Claudiu Anghel
Pages 147-156

Credit risk and rating regulation: A comparative study applied to the Chinese and European financial markets Download

Xuheng TONG
Pages 157-173

Investors’ behavior: the case of mutual funds in Hungary Download

Florentin Gabriel Tudorache
Luminiţa Nicolescu
Pages 174-191

Revisiting the influence of reformed pension regimes on domestic capital markets: 1990-2014 Download

Maria Nela Seijas Gimenes
Juan Gabriel Brida Ogrizek
Pages 192-204

Foreign exchange market efficiency in selected Sub-Saharan African countries: a test for martingale difference hypothesis with structural breaks Download

Patrick Olufemi Adeyeye
Olufemi Adewale Aluko
Pages 205-216

Collaborative brands – digital value creation in the collaborative economy Download

Minna-Maari Harmaala
Pages 219-233

Online visibility – opportunity to increase tourism competitiveness. The case of the hotels on the Romanian seaside versus the Bulgarian seaside Download

Mihai Costea
Cristian-Valentin Hapenciuc
Gabriela Arionesei
Pages 234-247

From data collection to behavior prediction: what is after big data and small data? Predictive marketing and the path to successful business Download

Steliana Moraru
Paolo Vincenti
Pages 248-259

ECOC 2021 cultural strategies: an analysis of the shortlisted Romanian European capital of culture candidate cities Download

Alexandra Nicu
Ruxandra Dumitru
Pages 260-271

Analysis of promotional strategies in primary schools Download

Eva Tóblová
Pages 272-282

The acceptance of mobile payments in the German retail market Download

Oliver Schuster
Christine Falkenreck
Ralf Wagner
Pages 283-295

The effect of microfinance on Jordanian women’s socioeconomic empowerment and marketing practices Download

Motteh S. Al-Shibly
Reem M. Alrefai’
Pages 296-307

Elements of an effective sale process: the successful salesman between myth and reality Download

Costin Dămășaru
Mihai Mihalache
Andra Crăciun
Pages 308-316

Chasing experience. How augmented reality reshaped the consumer behavior and brand interaction Download

Rareș Mocanu
Pages 317-323

Global value chains from a multidimensional perspective. A preliminary insight Download

Vlad-Andrei Alexandru
Pages 324-331

Exploring academics’ intentions for doing research and publishing Download

Ioana Alexandra Horodnic
Adriana Zaiț
Andreea Apetrei
Patricia Bertea
Pages 333-346

Why extending examination with non-parametric approaches? Insights from a study on advertisement’s effectiveness Download

Andreia Gabriela Andrei
Adriana Zaiț
Elena-Mădălina Vătămănescu
Pages 347-358

Forecasting consumers’ standpoints on the European e-commerce Download

Elena-Alexandra Gorgos
Elena-Mădălina Vătămănescu
Pages 359-369

Tourism behavior of young people. A comparative perspective using different factor analyses methods Download

Oana Țugulea
Claudia Bobâlcă
Liviu-George Maha
Pages 370-382

Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary Download

David Kovacs, Taylan Ürkmez
Dominik Brockhaus
Ralf Wagner
Katrin Zulauf
Pages 383-394

Technology entrepreneurship in Romania – a great opportunity for the future years Download

Anda Gheorghiu
Pages 395-405

Ensuring the viability of Romania’s institutions of higher education: the need for strategic planning Download

Victoria A. Seitz
Olesia Mihai
Pages 407-416

Interdisciplinary field of strategic and change management in the growing Hungarian SME’s sector Download

Attila Kurucz
Pages 417-428

Website model used for employee recruitment Download

Mirela-Catrinel Voicu
Pages 429-437

Challenging the resource based view. An analysis of the relation between the board of directors and performance Download

Ovidiu-Niculae Bordean
Anca Borza
Pages 438-448

Communication climate, work locus of control and organizational commitment – results from an exploratory study Download

Virgil Gheorghe
Pages 449-459

An exploratory study regarding the moderating role of incivility between occupational stress and counterproductive work behavior Download

Iulian Ojog
Dan Florin Stănescu
Pages 460-470

A workday – from an energetic point of view Download

Andronicus Michael Torp
Corina Cipu
Anca Alexandra Purcarea
Pages 471-482

Responding to discontinuities – alternating action patterns of value appropriation Download

Marta Najda-Janoszka
Pages 483-494

The creation of a school leadership teamwork by person-centred approach (PCS)Download

Mária Pisoňová
Pages 495-508

The role of classroom management in conditions of lower secondary level of education in primary schools in the Slovak Republic Download

Adriana Nagyová
Pages 509-518

Integrating institutional theory with market orientation to study SMEs in transition economies: a conceptual model Download

Kathleen Welsh Voges
Daniel Glaser-Segura
Pages 521-532

Ensuring the competitiveness of high-tech industrial enterprises and their role in the innovation economy Download

Natalia Polzunova
Tatiana Starikova
Pages 533-547

Identification of perspective research areas in the field of regional economy: Russian and foreign experience Download

Natalia Filimonova
Raisa Fedosova
Boris Kheifits
Pages 548-559

Comparative statistical analysis of existing differences in the regional development of Romania regarding the main socio-economic indicators Download

Cristian-Valentin Hapenciuc
Daniela-Mihaela Neamțu
Ruxandra Bejinaru
Pages 560-574

The characteristics of innovation and the technological diffusion Download

Raul Florentin Drența
Gabriela Lobonțiu
Pages 575-585

City branding as marketing innovation in local administration Download

Gabriela – Virginia Popescu
Cristina Leovaridis
Pages 586-599

Valorization of the learning organization’s principles in the business higher educational system (HES)Download

Ruxandra Bejinaru
Cristian-Valentin Hapenciuc
Pages 600-611

The interest in entrepreneurship among Romanian students Download

Valeriu Frunzaru
Cristina Leovaridis
Pages 612-620

Fostering students’ interest for experiential learning – the case of Grenoble digital marketing bootcamp Download

Alexandru Căpăţînă
Gianiţa Bleoju
Emilie Hoareau
Pages 621-629

Uses and gratifications of Facebook among Romanian graduate students Download

Oana Ştefăniţă
Georgiana Udrea
Raluca Buturoiu
Nicoleta Corbu
Pages 630-640

Emerging economy consumer perception: a social capital explanation Download

Daniel Glaser-Segura
Kathleen Welsh Voges
Pablo J. Calafiore
Omkumar Krishnan
Irina-Iulia Salanță
Laurențiu Dan Anghel
Pages 641-652

Performance measurement and intellectual capital: main frameworks and research agenda Download

Raúl Rodríguez-Rodríguez
Juan-José Alfaro-Saiz
María-José Verdecho
Ramona-Diana Leon
Pages 653-661

The nexus between knowledge management and innovation. A literature review Download

Ramona-Diana Leon
Ettore Bolisani
Pages 662-676

The role of internationalization in the firm’s life cycle: a decisional model for establishing the most suitable strategic partnership Download

Ana-Maria Giurea
Pages 679-690

Cultural intelligence implications for management and leadership: applying the cultural intelligence scale in Eastern Europe Download

Richard Boyd Johnson
Diana Mirza-Grisco
Svitlana Buko
Pages 691-702

The role of an enterprise culture for risk management Download

Elvira Kuhn
Pages 703-714

The perception of young Romanian citizens about multicultural risk and social cohesion challenges, in economic activities and projects Download

Sergiu Octavian Stan
Alexandru Radu Duicu
Pages 715-726

Associated risks to decision management in Romanian IT industry, in the context of social and political integration opportunities for development Download

Alexandru Radu Duicu
Sergiu Octavian Stan
Pages 727-737

Financial institutions and their impact on the development of contemporary companies in Ecuador Download

Martha Paola Alvarado Vera
Ruben Bernardo Manrique Pincay
Pages 739-755

State of play of banking industry in Indonesia. An application of space analysis Download

Nuri Wulandari
Riani Issegana
Pages 756-765

Horizontal hotels and similar accommodation – classification and franchising as an option for their international visibility Download

Iva Slivar
Sanja Dolenec
Roberta Kontošić
Pages 766-777

Exclusive vs. non-exclusive distributors. A case study of elevator installation & service industry in Albania Download

Mimoza Manxhari
Rezarta Hasanaj
Pages 778-787

Measures to support the small business act initiative in Slovakia in the field of innovation Download

Ľubica Lesáková
Peter Laco
Pages 788-799

Boosting sustainability from beyond: micro-politics and the role of regional headquarters Download

Andreas G.M. Nachbagauer
Pages 801-814

Ethical dimension of CSR in the Romanian banking sector Download

Georgiana-Loredana Frecea
Pages 815-825

The digital NGO: some ethical insights Download

Alexandra Zbuchea
Florina Pînzaru
Cristian Vidu
Pages 826-833

A citizen-driven alternative to corporate social responsibility Download

Brîndușa Palade
Pages 834-843

Diversity management: adding value in family business?Download

Lilian Snellman
Pages 844-859

“Is there a place for me?” Employment of people with disabilities as part of CSR strategy Download

Sara Csillag
Zsuzsanna Győri
Pages 860-872

CSR in e-recruitment and its use by large Polish organizations Download

Jacek Woźniak
Kinga Wołodźko
Pages 873-883

Social entrepreneurship and disclosure of non-financial information. Evidence from the European Union Download

Stefano Amelio
Pages 885-897

Public service entrepreneurship: the perspective of the entrepreneurial opportunities concept Download

Iuliia Iliashenko
Pages 898-908

Building sustainable healthcare organizations Download

Mauro Romanelli
Pages 909-917

The dynamic capabilities in low-cost high-value companies: the Italian health care Download

Elena Querci
Patrizia Gazzola
Pages 918-927

From shareholders-value creation to corporate social entrepreneurship Download

Patrizia Gazzola
Piero Mella
Pages 928-938

Rethinking entrepreneurial culture towards CSR Download

Patrizia Gazzola
Gianluca Colombo
Pages 939-950

Fostering sustainable development, entrepreneurship, and social innovation through CSR: the new role of university Download

Cristina Mititelu
Gloria Fiorani
Irene Litardi
Pages 951-962

SMEs and social responsibility: does firm age matter?Download

Alina Badulescu
Daniel Badulescu
Tomina Saveanu
Roxana Hatos
Pages 963-975

What kind of visibility affects a firm’s sustainability disclosure?Download

Giovanna Gavana
Pietro Gottardo
Anna Maria Moisello
Pages 976-985

Evolution of tourism demand and development of sustainable tourism: what impact on tourist destinations?Download

Enrica Pavione
Roberta Pezzetti
Pages 986-996

Cycle tourism as a form of sustainable tourism: the importance of a policy for its enhancement Download

Enrica Pavione
Roberta Pezzetti
Pages 997-1006

The valorisation of “slow territories” through the development of sustainable and experiential tourism Download

Enrica Pavione
Roberta Pezzetti
Pages 1007-1014

Towards sustainable tourism development Download

Mirela Mazilu
Daniela Dumitrescu
Amalia Bădiță
Pages 1017-1028

Development of Romanian cities based on a European smart city concept Download

Florin Nemțanu
Marius Minea
Dorin Buretea
Ilona Costea
Pages 1029-1039

Towards sustainable public organizations: measures for improvement Download

Victor Nwaoba Itumo
Pages 1040-1049

The role of green public procurement at the UE level in sustainable public administration through CSR Download

Irene Litardi
Gloria Fiorani
Pages 1050-1062

Public administration, change and modernization Download

Dakhane Noureddine
Zerrouga Ismail
Pages 1063-1069

New technologies for sustaining democracy and participation Download

Mauro Romanelli
Pages 1070-1078

Rediscovering public service motivation within public organizations Download

Mauro Romanelli
Pages 1079-1087

New technologies for restoring trust in public organizations Download

Mauro Romanelli
Pages 1088-1097

Understanding governance of parliamentary administrations Download

Mauro Romanelli
Pages 1098-1106

Public procurement system performance indicators. Case study of Romania Download

Mirela Violeta Pătraș
Pages 1107-1117