On behalf of the Organizing Committee, I welcome you to the eleventh edition of STRATEGICA International Conference.
STRATEGICA 2023 tackles the theme of Managing Business Transformations during Uncertain Times and works as a platform that brings together academics, researchers, authorities, business representatives, and policymakers, in order to share their views, experience, and latest research results, with the purpose to contribute to improving the state of the world.
We look forward to learning about your novel research endeavors in the fields of management, finance, banking, economics, human resources, marketing, branding, innovation, digitalization, and sustainability, and to participating in interdisciplinary conversations regarding decision making in society and organizations.
I add my best wishes for a successful and fruitful conference and my thanks to the team organizing this event.
dr. Andreea Mitan
STRATEGICA International Conference