Building Brands from the Inside out. The Importance of PEOPLE!

Employees – PEOPLE – are the heart of the company. And as their attitudes, feelings and values significantly impact the progress of the organization, this session aims at promoting the notion of building and growing brands by first strengthening internal environments.

This workshop will touch upon the following topics:

  • The role of PEOPLE and their impact in growth
  • Factors influencing the company’s brand
  • Planning for a positive corporate culture
  • Leading with authenticity and responsibility
  • Building & supporting company’s character: vision & values
  • Explaining the resistance in Change and how to overcome

This event is open to professors, general managers, HR and line managers in any industry, employees planning to become managers, postgraduate and undergraduate students in Management, Marketing, Finance.

Details regarding the date and time of the event and the registration form will follow in due time.

About the trainer

Dimitri Nikolaidis is CEO at Embryolab Fertility Clinic, Greece, Associate Professor, University of York, Europe Campus, City College, and Visiting Professor at Tilburg University, TIAS Business School, The Netherlands. Professor Nikolaidis holds a doctorate degree in Managing Services and Leisure Organizations from Temple University, USA (1995). Over the course of his career, he has delivered more than 6000 hours of corporate training and consulting.

For further information you can consult his CV here.