Rareș Mocanu has rich experience in fields such as telecom, banking, retail, services, advertising and education. He developed business directions, product launches, strategies and brand developments in top multinationals such as Vodafone, Zapp, Telekom, Domo, BNP Paribas Group, Lufthansa, One Media Communication, Publicis Romania.
Areas of expertise: brand and product management, marketing and communication strategies, digital and online marketing, consumer behavior and experience, UX & UI, CRM customer relationship management, advertising.
The local and international multicultural environment in which he worked provided him with a good understanding of market development trends, current consumer behavior, as well as a strategic vision of business opportunities.
Being permanently exposed to highly competitive environments and working in performance-based organizational cultures, Rareș acquired and developed solid skills in analysis and strategy, leadership, critical thinking, business management, planning and mentoring.
Rares Mocanu has been with SNSPA since 2002, being a teaching staff of the Faculty of Communication and Public Relations, respectively associate professor within the Faculty of Management.
