Moreno Frau is an Associate Professor at the Marketing Management Department, Corvinus University of Budapest (Hungary). He holds a PhD in Economic and Business Sciences from the University of Cagliari (Italy), where he graduated with honors and earned the additional title of Doctor Europaeus, following a research period at the BI Norwegian Business School. His research focuses on marketing, value formation, digital and sustainability transaction with a particular emphasis on the agri-food sector. He led a Marie Curie Individual Fellowship project called FooDization, which explores the role of digital data in promoting sustainable food production and consumption. His contributions to the field have been recognized with several best paper and reviewer awards. Dr. Frau’s work has been published in renowned journals such as the Journal of Service Research, Journal of Cleaner Production, British Food Journal, and Journal of Research in Interactive Marketing. He can be reached at moreno.frau@uni-corvinus.hu.
