STRATEGICA 2024 – Innovation and Responsibility: Leading People and Building Sustainable Economies

Editors


Andreea MITAN
Laura OPREA
Valentin STOICA
Alexandra ZBUCHEA
Bogdan Hrib


ISBN: 978-606-749-781-6 online
ISSN: 2734 – 746X

Management of Civil Servants’ Career in the Artificial Intelligence Era
Corina-Georgiana ANTONOVICI, Carmen SĂVULESCU

Pages 10-24

doi: 10.25019/STR/2024.001


Better World or Better Me? Paradoxes of Sustainability in the Sharing Economy

Monica BAHNA

Pages 25-42

doi: 10.25019/STR/2024.002


A Study of the Financial Performance of Sustainable Hospitality Companies

Brian BALLIU

Pages 43-56

doi: 10.25019/STR/2024.003


Analyzing the Emerging Sector of Certified Insertion Social Enterprises in Romania

Cristina BARNA, Alexandra ZBUCHEA

Pages 57-72

doi: 10.25019/STR/2024.004


VOSviewer Analysis Regarding Communities of Practice in Intelligence Domains

Nicolae Alexandru BUDEANU

Pages 91-106

doi: 10.25019/STR/2024.006


Enhancing Open Innovation Through Social Media Groups as a Knowledge Exchange Mechanism

Andreea Bianca CAMARĂ

Pages 107-116

doi: 10.25019/STR/2024.007


Factors Influencing the Practice of Leisure Sports Activities as a Component of a Healthy Lifestyle in Sustainable Communities
Diana-Maria CISMARU, Raluca-Silvia CIOCHINĂ

Pages 117-128

doi: 10.25019/STR/2024.008


The Influence of Cultural Policies from Romania on the Independent Cultural Sector

Viorel COJANU

Pages 129 – 145

doi: 10.25019/STR/2024.009


Catholic and Protestant Ethics in the Foundation of CSR: a Theoretical Exploration
Antonio D’ALESSIO

Pages 146-157

doi: 10.25019/STR/2024.010


Evolution of the Cultural Perception of Animals and its Impact on Modern Food Business: Opportunities and Challenges
Aleida Luna FONTANA, Patrizia GAZZOLA

Pages 158-169

doi: 10.25019/STR/2024.011


Integrative Reflections on Social, Local, Biobased & Circular Clothing: Perspectives from Sustainable Textile Stakeholders from the Herewear Project
Anca GHEORGHICĂ, Rebecca EARLEY, Rosie HORNBUCKLE, Jesse MARSH, Laetitia FORST

Pages 183-197

doi: 10.25019/STR/2024.013


AI as the Ethical Compass: Revolutionizing CSR in the Age of Intelligent Industrial Management
Alexandru Silviu GOGA

Pages 198-209

doi: 10.25019/STR/2024.014


Perceptions of Generation Z Students’ Use of Artificial Intelligence, Academic Performance, Academic Satisfaction, and Loneliness
Beatrice-Elena GORE, Andrei MOLDOVEANU, Valentin-Ionuț RUSU, Cătălin ȚUȚUIANU

Pages 210-220

doi: 10.25019/STR/2024.015


Knowledge Management Applied in Road Freight Transport: A Specific Approach
Alexandra-Florina IAMANDII, Aurel Mihail ȚÎȚU, Maria POPA, Dan Theodor ANDRONIC

Pages 234-245

doi: 10.25019/STR/2024.017


Validating the Role of Digital Communication on Consumers’ Re-Usage Intentions of Banking Services
Heleneze LUES, Kirsty-Lee SHARP

Pages 309-321

doi: 10.25019/STR/2024.023


The Use of TikTok and Instagram Later in Life to Create Content and Become an Influencer
Anca-Maria-Alexandra MANGRA

Pages 322 – 335

doi: 10.25019/STR/2024.024


Organizational Agility: Thriving in a Highly Dynamic and Turbulent Environment
Ioana MARIN, Radu MARIN

Pages 336 – 347

doi: 10.25019/STR/2024.025


Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty
Chantel MULLER, Re-an MÜLLER, Gustavo Hermínio Salati Marcondes DE MORAES

Pages 362 – 373

doi: 10.25019/STR/2024.027


Maximizing AI for Enhanced Knowledge Processes as Seen by Employees and Managers
Maayan NAKASH, Ettore BOLISANI

Pages 374 – 385

doi: 10.25019/STR/2024.028


The Invisible Asset: Pathways to Enhanced Operational Efficiency
Maayan NAKASH, Ettore BOLISANI

Pages 386 – 397

doi: 10.25019/STR/2024.029


Artificial Intelligence in Entrepreneurship. Trends and Opportunities Towards Competitiveness
Daniela Mihaela NEAMTU

Pages 398 – 415

doi: 10.25019/STR/2024.030


Improving the Performance of Human Resources Management Using the Artificial Intelligence
Adile-Elena NEMOIANU, Ștefan POPA, Maria-Roxana ENE, Sandra-Daniela NEMOIANU, Adrian-Pavel PUGNA, Marcel IORDACHE

Pages 416 – 428

doi: 10.25019/STR/2024.031


The Potential of AR and VR technologies in Reshaping the Future of Reading
Ana-Maria OSADCI-BACIU

Pages 462 – 481

doi: 10.25019/STR/2024.034


Marketers at Play: An Advertising Congruity Framework
Andrei PĂDURARU

Pages 482 – 493

doi: 10.25019/STR/2024.035


Age-Friendly Cities: Seniors’ Perceptions and Urban Barriers in Bucharest, Romania
Cristina RĂDULESCU

Pages 494 – 504

doi: 10.25019/STR/2024.036


Atemporal Gratification and Its Role in Creating Digital Meta-Value within Organizations
Valeria ROMANCIUC

Pages 505 – 515

doi: 10.25019/STR/2024.037


Communities Going Online for Collaborative Knowledge Spaces
Mauro ROMANELLI, Ana-Maria IONESCU

Pages 516 – 526

doi: 10.25019/STR/2024.038


Public Organisations Smart Working for Innovation
Mauro ROMANELLI

Pages 527 – 537

doi: 10.25019/STR/2024.039


The Future of Project Management: Leveraging Nonconventional Technologies for Success
Nicoleta Madalina STAN, Aurel Mihail ȚÎȚU, Maria POPA

Pages 538 – 553

doi: 10.25019/STR/2024.040


Improving Regional Gaps in Romania through the Absorption of European Funds
Violeta STRĂTILĂ (CHELE), Aurel Costel CHELE, Gheorghe PODARU

Pages 566-579

doi: 10.25019/STR/2024.042


Validating a Measurement Model for Assessing Green Beauty Product Purchase Intentions in South Africa
Costa SYNODINOS, Danelle FOURIE

Pages 591 – 605

doi: 10.25019/STR/2024.044


Debunking Gender Myths of South African Generation Y Consumers Towards Organic Food Products
Costa SYNODINOS, Gustavo Hermínio Salati MARCONDES DE MORAES

Pages 606 – 619

doi: 10.25019/STR/2024.045


The Flexibility and Adaptability of Supply Chain Management Required to Ensure Security in the Black Sea Region
Robert-Cristian TRIF, Alexandru BABOȘ

Pages 620 – 631

doi: 10.25019/STR/2024.046


Psychometric Properties of a Bank Loyalty Measurement Model in a South African Context
Kirsty-Lee SHARP, Marko VAN DEVENTER, Dan-Cristian DABIJA

Pages 632- 648

doi: 10.25019/STR/2024.047


Validating a Model of Factors Influencing Brand Loyalty of South African Retail Banking Consumers
Marko VAN DEVENTER, Rita KLONARIDIS

Pages 649 – 661

doi: 10.25019/STR/2024.048


Analysis of the Relationship Between the VIX Index and the Stock Index

Maria-Cristina ZWAK-CANTORIU, Lucian Claudiu ANGHEL, Pompei MITITEAN

Pages 662 – 674

doi: 10.25019/STR/2024.049