Call for papers

The agenda for the 2026 conference will be uploaded here as soon as it becomes available. Please note that... Read More

To ensure the integrity and quality of the STRATEGICA International Conference proceedings, all authors whose papers are accepted for... Read More

To support authors in preparing their submissions for the STRATEGICA International Conference – XIVth Edition (29–30 October 2026), we... Read More

Moreno Frau is an Associate Professor at the Marketing Management Department, Corvinus University of Budapest (Hungary). He holds a... Read More

Dan-Cristian Dabija is a Full Professor in the Department of Marketing and a PhD Supervisor in marketing at the... Read More